عربي
A Saudi Jewellery House · Since 1948

Some Pieces Are Worn.
Others Become Legacy.

Since 1948, SIRMASS has crafted fine jewellery that blends heritage, craftsmanship and timeless elegance.

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Every great journey...
begins with an introduction.

Image: SIRMASS piece, macro, cinematic light
About SIRMASS

More Than Jewellery.
A Legacy of Craftsmanship.

SIRMASS is a Saudi luxury jewellery house with roots dating back to 1948.

For more than seven decades, the house has combined traditional craftsmanship with contemporary elegance to create timeless jewellery.

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Behind every name...
lies a story worth telling.

Historic image: Ali Fahd Alshaqha workshop — Al-Dirah
Heritage

A Legacy That Lives
Across Generations.

From a small workshop in Riyadh to one of Saudi Arabia's distinguished jewellery houses...

A journey shaped by craftsmanship and carried forward through generations.

  1. The journey begins with founder Ali Fahd Alshaqha in Riyadh.

  2. The first workshop opens in the Al-Dirah district.

  3. Ali Fahd Alshaqha Stores for Gold is established.

  4. The SIRMASS brand is launched, devoted to natural stones.

  5. Abnaa Ali Fahd Alshaqha Co. carries the legacy forward.

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Behind every piece...
a journey of mastery.

Image: artisan hands in the workshop — macro lens
Craftsmanship

Craftsmanship Lives
in Every Detail.

Every SIRMASS creation is shaped through careful design, gemstone selection, goldsmithing and meticulous finishing.

Every detail reflects generations of expertise.

  • DesignEvery piece begins as an idea, drawn with care within the house.
  • Stone SelectionCertified natural stones from the world's finest sources.
  • Goldsmithing & FinishingGenerations of goldsmith expertise in every detail.
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Trust...
begins in the details.

Quality & Certifications

Confidence Is Built
On Standards.

SIRMASS works with internationally recognised certification authorities to ensure authenticity, quality and confidence.

GIA

Gemological Institute of America

IGI

International Gemological Institute

HRD

HRD Antwerp

Learn More

And the experience...
is completed by the place.

Image: SIRMASS boutique façade — warm light
Boutiques

Luxury Begins
Before The Purchase.

Every SIRMASS boutique is designed to deliver a refined experience where hospitality, expertise and elegance meet.

Visit Our Boutiques

Because knowledge...
is part of trust.

SIRMASS Gold Platform

Today's Gold Prices.

Stay updated with today's gold prices in Saudi Arabia through a simple and reliable experience designed for every customer.

24K
503.86
SAR / gram
22K
461.89
SAR / gram
21K
440.88
SAR / gram
18K
377.90
SAR / gram
Gold Ounce (USD)4,175.01
Gold Ounce (SAR)15,671.94
Gold Kilogram (SAR)503,864
Exchange Rate (USD/SAR)3.7538
Change+1.26%

View Gold Prices

And when the moment of choosing arrives...

Image: lifestyle — a SIRMASS piece at a gifting moment
Online Store

Your Next Piece May Become
Tomorrow's Memory.

Discover the latest SIRMASS collections through a seamless shopping experience crafted with the same care as every piece we create.

Browse Collections

Since 1948,
SIRMASS has created more than jewellery.
We create memories,
celebrate milestones,
and continue a legacy that lives through generations.